Rating Rationale
May 12, 2023 | Mumbai
SBI Life Insurance Company Limited
Rating Reaffirmed
 
Rating Action
Corporate Credit RatingCRISIL AAA/Stable (Reaffirmed)
Note: None of the Directors on CRISIL Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has reaffirmed its corporate credit rating of ‘CRISIL AAA/Stable’ on SBI Life Insurance Company Limited (SBI Life)

 

The rating continues to factor in an established market position as one of the top private life insurers (in terms of market share) and benefits derived from a wide and efficient distribution network comprising of vast branch network of State Bank of India (SBI;CRISIL AAA/CRISIL AA+/Stable’) and a strong agency network spread across India. The rating also factors in healthy persistency and operating profitability, and maintenance of an adequate capital position. These rating strengths are partially offset by the challenges expected for sustaining profitability due to rising competition.

 

The company has a strong linkage with SBI driven by the latter’s 55.45% ownership and the shared name. SBI’s presence in the life insurance sector is through SBI Life, which is, therefore, one of the critical subsidiaries of the bank. The two entities have a common board chairperson. Additionally, one member on the board of SBI Life is also director on the board of SBI. Also, the MD & CEO of SBI Life is deputed from SBI. Hence, SBI should continue to provide the necessary support to SBI Life. 

 

SBI Life continued to maintain its leading position among private players with market share of around 21.3% in new business premium in fiscal 2023. Its market share in the overall life insurance industry stands at 8.0%.  It also continues to benefit from its strong industry expertise, having been in operation for more than two decades, and has a wide presence across all the states and union territories in the country.

 

Gross written premium (net of reinsurance) grew by 13.9% in fiscal 2023 to Rs 66,581 crore from Rs 58,432 crore in the previous fiscal. In terms of new business premium, the growth was 16.2% on-year in fiscal 2023 as compared with the industry growth of 17.9%. The persistency and profitability metrics are healthy with 13th month persistency improving to 85.5% in fiscal 2023 as compared with 85.2% in fiscal 2022. Company has maintained 13th month persistency over 80% consistently during the last seven years. Similar improvement is seen in the 61st month persistency ratio to 55.6% in fiscal 2023 as compared to 49.5% in fiscal 2022.

 

In terms of earnings profile, company reported higher profit of Rs 1,721 crore during fiscal 2023 as compared to Rs 1,506 crore in fiscal 2022. Consequently, return on networth stood at 14.1% in fiscal 2023 as compared to 14.0% in March 2022. Additionally, the value of new business margin has steadily increased over the years and stood at 30.1% for fiscal 2023, improving from 25.9% in fiscal 2022. In fiscal 2023, SBI Life maintained strong solvency at 2.15 times against regulatory requirement of solvency ratio of 1.50 times.

Analytical Approach

For arriving at the rating, CRISIL Ratings has assessed the standalone financial and business risk profiles of SBI Life. The company's strategic importance to, and expectation of receiving necessary support from, SBI (holds majority stake) has also been factored in.

Key Rating Drivers & Detailed Description

Strengths:

Strategic importance to, and expectation of strong support from, SBI

The strong linkage with SBI is indicated by a shared brand name and majority ownership by SBI. The bank’s presence in the life insurance sector is through SBI Life, which is, therefore, one of the critical subsidiaries. The established brand name and market reputation of SBI has enabled the company to build its own brand equity, which assists in selling to customers of all segments. SBI and SBI Life have a common chairperson at the board level. Additionally, one member on the board of SBI Life is also director on the board of SBI. The MD & CEO of SBI Life is deputed from SBI. In addition, SBI also acts as a corporate agent for SBI Life, which allows the latter to access the bank’s extensive network of branches and customers for selling insurance products. SBI Life, being a listed entity, has the ability to source capital from external investors and has the financial flexibility to raise capital whenever necessary. Further, SBI is committed to and capable of, infusing capital. As on date, SBI Life doesn’t have any debt obligation on its balance sheet.

 

Established market position among private life insurers

The company is expected to maintain its market position as one of the top players within the life insurance industry. It has maintained its market position and consistently improved market share in each fiscal. The total market share in terms of new business premiums stood at around 8.0% as on March 31, 2023 (8.1% a year earlier). As of March 31, 2023, the company continued its leadership position among private life insurers in India on an individual rated premium basis. Within private insurers, it continued to maintain healthy market share of around 21.3% during fiscal 2023 (22.0% during fiscal 2022) in new business premium. The company has been in operation since 2001 and has a presence across all the states in India. A strong brand image, direct access to the large customer base of SBI, and having one of the strongest and most productive agency networks provide critical support to business growth. Furthermore, low insurance penetration and other supportive macro factors are expected to drive growth.

 

Adequate capital position

The company has consistently maintained an adequate capital position year on year. The comfortable capital adequacy position is reflected in the healthy solvency margin of 2.15 times (as on March 31, 2023) against the regulatory requirement of 1.5 times. The absolute networth was Rs 12,925 crore as on March 31, 2023 (Rs 11,418 crore a year earlier). As on March 31, 2023, SBI held 55.45% stake, while the remaining stake was with the public shareholders. Further, the solvency margin has remained healthy despite no capital infusion since fiscal 2008.

 

The embedded value was Rs 46,040 crore as on March 31, 2023, against Rs. 39,630 crore a year earlier, a growth of 16%. The ratio of embedded value to networth stood at over three times as on March 31, 2023, which was in line with some of the close peers. The embedded value is a representation of the actual capital position as it includes the future profits expected to be received from the business underwritten till valuation date. The steady increase in internal cash accrual enables the company to maintain the capital position while achieving healthy business growth.

 

Healthy persistency and profitability metrics

The company has maintained healthy persistency in its overall product portfolio. The 13th month persistency stood at around 85.5% in fiscal 2023 against 85.2% in fiscal 2022. The persistency at 61st month basis improved to 55.6% in fiscal 2023 from 49.5% in fiscal 2022. Improvement in persistency across cohorts has been led by focus on better quality of business and leveraging technological capabilities to provide a superior customer experience. The healthy persistency also reflects the ability to hold on to policyholders for longer duration.

 
Healthy cash accrual has also supported the capital position. The return on equity was at an average of 18% during the five fiscals till 2021. However, over the last 2 years, it stood at around 14% . Additionally, the value of new business margin has remained healthy at 30.1% in fiscal 2023, improving from 25.9% in fiscal 2022. The value of new business has improved to around Rs 5070 crore in fiscal 2023 from Rs 3,700 crore in fiscal 2022 registering a growth of 37%.

 

Well-diversified distribution network

The company’s products are distributed through bank branches as the primary distribution channel, leveraging the 25000+ branches of State Bank of India and its vast distribution reach and large customer base. As a part of SBI’s strategy, there is a strong and renewed focus on tapping the synergies with subsidiaries. The bank’s continued focus on cross selling augurs well for SBI Life and will help the latter improve its market share. For fiscal 2023, around 60% of the new business premiums were sourced through the bancassurance channel. Also, the agency channel is the biggest (in terms of new business) in the private sector and comprises a large sales force of over 2.08 lakh licensed agents as on March 31, 2023 registering a growth of 43% over last fiscal. For fiscal 2023, the agency channel contributed 19% of the new business premiums. The Company has also focused on developing other key partnerships and have strong association with some of the key names like Indian Bank, UCO Bank, South Indian Bank, Punjab & Sind Bank, Yes Bank, etc. As on March 31, 2023, SBI Life had its own 992 offices across India, which provide support to policyholders and distributors. Further, the distribution model also results in having one of the lowest operating expense ratio around 5.1% among private life insurance companies (operating expense ratio is calculated as operating expense as a percentage of gross premiums earned).

 

Weakness:

Exposure to inherent competition in the insurance business, and associated challenges

Intense competition from other private life insurers can make it challenging for the company to maintain profitability. Moreover, with the dominant position of the Life Insurance Corporation of India in the domestic market, private players need to continuously innovate to attract customers, and also manage the returns expectation of policy holders. Hence, the ability to generate profit and manage the investment portfolio to earn adequate returns, will determine profitability over the long term.

Liquidity: Superior

SBI Life has maintained a superior liquidity profile, in relation to its scale of business. Apart from adequate reserving against anticipated claims, the liquidity position is supported by a highly liquid investment portfolio. The cash and bank balances were Rs 4,234 crore as on December 31, 2022. The debt investment book (within the traditional segment) had a market value of Rs 1,24,865 crore as on December 31, 2022; of this, 51.7% was in sovereign instruments and 37.7% in other ‘AAA’ rated instruments. As life insurance is an inherently highly granular and stable business, liquidity should remain comfortable.

Outlook: Stable

SBI Life should continue to receive strong support from SBI over the long term, and benefit from the latter’s distribution channel

Rating Sensitivity Factors

Downward factors:

  • Downward revision in the rating on SBI
  • Reduction in the proportion of shareholding of SBI to below 51%
  • Reduction in the solvency margin to below the minimum set by the Insurance Regulatory and Development Authority (1.5 times)

About the Company

SBI Life, began as a joint venture between SBI and BNP Paribas Cardif and commenced operations in 2001. The company is uniquely positioned to tap the vast potential of the Indian life insurance sector by harnessing the extensive branch network of the SBI group. Over the years, SBI Life has gradually increased the coverage of branches and presently around 25,000 branches of the SBI group are covered under this channel. As far as shareholding is concerned, SBI continues to hold majority 55.45% stake in SBI Life.

 

Profit after tax (PAT) was Rs 1,721 crore in fiscal 2023 (Rs 1,506 crore in fiscal 2022). As on March 31, 2023, the networth was Rs 12,925 crore, embedded value Rs 46,040 crore, value of new business Rs 5,070 crore and solvency margin 2.15 times.

Key Financial Indicators

As on/For the period ended March 31,

Unit

2023

2022

2021

2020

Gross direct premium/Gross premium written

Rs crore

67,316

58,760

50,254

40,635

PAT

Rs crore

1,721

1,506

1,456

1,422

Persistency ratio (13th month)

%

85.5

85.2

84.5

86.1

Persistency ratio (61th month)

%

55.6

49.5

50.9

59.9

Solvency margin

Times

2.15

2.05

2.15

1.95

Note: Persistency is including single premium & fully paid up policies. Also group business where persistency is measurable is included

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

CRISIL Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the CRISIL Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN

Name of the instrument

Date of

Allotment

Coupon

Rate (%)

Maturity

Date

Issue Size

(Rs.Crore)

Complexity

Level

Rating Assigned

with outlook

NA

NA

NA

NA

NA

NA

NA

NA

Annexure - Rating History for last 3 Years
  Current 2023 (History) 2022  2021  2020  Start of 2020
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Corporate Credit Rating LT 0.0 CRISIL AAA/Stable   -- 12-12-22 CRISIL AAA/Stable 31-05-21 CCR AAA/Stable 30-05-20 CCR AAA/Stable --
      --   -- 25-05-22 CCR AAA/Stable   --   -- --
Financial Strength rating LT   --   --   --   -- 30-05-20 Withdrawn CRISIL AAA/Stable
All amounts are in Rs.Cr.
Criteria Details
Links to related criteria
Rating Criteria for Life Insurance Companies
Criteria for Notching up Stand Alone Ratings of Companies based on Parent Support
Understanding CRISILs Ratings and Rating Scales

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